Yokohama Tyre Australia · Tyres & More · August 2026
Make Australia
choose Yokohama.
Turn the attention you already pay for into customers you own.
Already proven
SOTA Platforms already runs at national scale.
Built and operated by us for six years, in one of the most heavily regulated promotional categories in the country, for an automotive audience that buys tyres.
Members
600K+
Repeat participation
~90%
Prizes awarded
$40M+
Sales through the platform
$100M+
And the team that built it
In daily production
20 yrs
enterprise software, live
Clients delivered
35+
government & enterprise
Senior engineers
100%
in-house, no outsourcing
Security validated by
Deloitte + KPMG
independent cyber compliance
Fully compliant infrastructure with a government-approved RNG, permits in every state, independently verified winners and prize delivery at scale.
Winner, 2026 Asia Pacific Loyalty Awards, Best Use of Digital Technology, alongside Woolworths, Myer, Telstra Plus and Flybuys.
02
The people behind this.
Thomas Fu
CEO, SOTA Platforms
Australian Young Entrepreneur Award
Tom McPherson
COO, SOTA Platforms
Top 100 Young Entrepreneurs
Cuan Naidoo
Chief Product Officer, SOTA Platforms
Three-times published research author, Griffith University
Behind them, our engineering team: senior engineers across DevOps, cloud, back end and front end, building enterprise systems in daily production for government and some of Australia's largest companies.
The team behind Australia's most influential automotive brands
600,000+
Members
$100M+
Revenue generated
1.5M+
Event attendees
Trailblazer Award, 2025 Brisbane Young Entrepreneur Awards
Australian Young Entrepreneur Awards, PR, Media & Events, 2021–2025
Australia's Top 100 Young Entrepreneurs, 2021, 2023, 2024 and 2025
03
Where you are today
Everything needed to win the mix is already live.
None of it captures a customer.
The retail network
No shared program
92 stores nationwide, four in five doing mechanical work, and nothing running across them.
The product push
The counter decides
Geolandar is named in the plan and priced as the upgrade tier. What goes on the car is still whoever is serving that day.
The service promise
Untracked
Free maintenance every 5,000km. Two to three visits a year, per customer, that you already fund and cannot see.
The attention spend
Nowhere to land
Formula Ford naming rights, digital campaigns and 600,000 Motor Culture Australia members. The attention arrives, then leaves anonymous.
One marketing manager, 92 stores
Limited capacity
Most stores get very little, so the program rarely reaches the counter, which is where the brand decision actually gets made.
04
The customer journey · how it works
One journey, five steps.
Nothing changes at the counter.
The store fits and takes payment exactly as it does today, at its own price, on its own till.
Rego in→
Tyres and services→
Order to store→
Fit and pay→
Entries land
A walk-in joins at the same step: buy at the counter, photograph the receipt, entries land.
And then it keeps working Red outline = added by SOTA
The draw
Entries, the prize, and what earns more.
The garage
Every vehicle in the household, and what is due next.
Their store
Local offers, service reminders, one tap to book.
Your cover, visible
The 5,000km maintenance and road hazard protection, in front of the customer.
The creativeClick to enlarge
05
The customer journey
The relationship you never get to keep.
This is how you keep it.
One customer, one year. Every step is a real transaction in a Tyres & More store, and every step is captured.
March
Anonymous
Sees a Geolandar campaign. Nobody knows who he is.
Captured
Rego in
Enters his rego, sees his Hilux and the right Geolandars, picks his store.
Upsold
Boosted
Adds an alignment, a service and brake pads before he arrives. The high-margin work, pre-sold.
Verified
Fitted
Pays at the counter, photographs the receipt, entries land.
Returned
5,000km check
Comes back for the free check. Earns again. You already funded it.
Expanded
The garage
Adds the wife's SUV and the boat trailer. Two more sets on the horizon.
For Yokohama
One set of Geolandars became a known household with three vehicles, reachable directly, with the mix on a dial.
For the store
Four visits instead of one, with servicing and brake work pre-sold onto the job sheet before the car arrives.
For the customer
A reason to come back that is not a discount, and a store that already knows the car.
A 2-to-4-year purchase cycle became a year-round relationship, using transactions that were already happening.
06
The numbers · set the dials yourself
What the platform is worth, on your assumptions.
Participating stores50
Campaign runs for6 months
Extra orders per store, per month12 (3%)
Average fitted set$1,300
Average service upsell per order$140
Each store already sees around 400 visits a month, so 12 extra orders is 3% of traffic you already have. Average fitted set benchmarked to Geolandar retail pricing; your real numbers replace ours on day one.
Additional orders delivered
3,600
New tyre revenue
$4.68M
Service upsell revenue
$504K
Total new revenue
$5.18M
07
The commercial
What it costs, and what you keep.
Platform customisationRego ordering, order routing, dashboard, store pages, receipt engine
$85,000
Vehicle and fitment integration
$25,000
Compliance and draw operations
$30,000
Campaign design and creative
$15,000
Store onboarding SOP and rollout
$15,000
Operated marketing and program management
$30,000
Hosting and security (licensing)At commercial rates, roughly $20,000 per month across the campaign
$120,000
Cost to build and operate
$320,000
Our investment in this launchCarried by us against the upside, not billed to you
−$295,000
Your priceFunded by converting the existing partnership. No new budget.
$25,000
Projected numbersBased on the dials you set on the previous slide
New revenue deliveredTyres and service upsell, across the campaign
$5.18M
Less
Platform fee, 15%On platform revenue only
$778K
Less
Build and licence feeFirst campaign only. A monthly licence fee applies after that.
$25K
Net
Yokohama and Tyres & More keepThat is $104K per participating store, and the store pays nothing from its own till.
$4.38M
08
Your plan, and where we help
Yokohama Transformation 2026
is in its final year.
The published consumer-tyre strategy is to maximise the sales ratio of high-value-added tyres, led by ADVAN and GEOLANDAR, with winter and 18-inch-and-larger fitments. Delivery pressure is at its peak, and whatever produces results this year is what gets written into the plan that follows.
¥1,300bn
FY2026 revenue target, revised up twice
¥188bn
Business profit target, up from ¥130bn
14.5%
Profit margin target, up from 11%
Final year
FY2024-26. The next plan is being written now.
Your strategy
How SOTA helps
High-value-added ratio
YX2026 consumer-tyre pillar
Bonus entries weighted to Geolandar and 18-inch-plus. Preference without price cuts.
Motorsport & brand value
Formula Ford naming rights
The layer that catches the attention that spend creates. Somewhere for it to land, and a way to count it.
Network growth
Regional licensee recruitment
A program a new licensee inherits on day one. A recruitment and retention asset.
More than tyres
Mechanical, wheels, fleet
Service add-ons earn entries, pre-sold before the car arrives. Bigger average job, on work stores already do.
The service promise
Free 5,000km maintenance
The visit you already fund becomes a tracked, rewarded return. Two to three engagements a year, at no new cost.
09
Where you are today · what is already in motion
You are not starting from nothing.
You are starting from unused assets.
The product push
Geolandar H/T4 G062 launched with a 90,000km mileage guarantee. Geolandar 4x4 road hazard protection. Buy 3 get 1 free. Wheel-and-tyre packages where Yokohama is deliberately the upgrade tier: $2,099 on Sunwide, $2,599 on Geolandar A/T4, $2,799 on X-AT.
Live
The retail network
92 Tyres & More stores nationwide, growing by regional licensee recruitment, full-service and commercially capable, four in five doing mechanical work.
Live
The service promise
Free tyre maintenance every 5,000km. That is two to three store visits per customer, per year, that you have already committed to and already fund.
Live
The attention spend
Naming-rights partner of the 2026 Australian Formula Ford Championship, plus digital campaigns and the partnership with Motor Culture Australia's 600,000 members.
Live
Every one of these already generates attention or a customer visit. None of them currently captures a customer, and none of them can be measured. The engagement layer goes on top of all four and replaces none of them.
10
The solution
You turn a dial in Sydney.
92 counters change on Monday.
Engagement infrastructure that sits on top of everything you already run. Not a replacement for your site, your stores, your suppliers or your systems. No retraining, and no depending on whoever is behind the counter that day.
Capture
Every customer, named
Rego, vehicle, tyres fitted, store, service history and contact consent. The database the network has never had, built from transactions that already happen.
Control
The mix, on a dial
Weight the reward toward Geolandar, toward 18-inch-plus, toward whatever the plan needs this quarter. Change it centrally, and every store follows the same day.
Compound
A reason to come back
Service reminders, the free 5,000km check, the second vehicle in the garage, membership. Every visit earns, so every visit is worth making.
And it is measurable for the first time. Every entry is a named customer, a known vehicle and a known store, so the mix shift shows up in your own sell-in data.
Execution
Built in four to seven weeks.
Live everywhere at once.
Four stages, and the only one that needs your team is the first. Everything after that runs on our side until the results land.
Weeks 1 to 7
Integration & build
Platform built and connected to your rego and fitment data.
Then
Set the rules
Entry weighting, the prize, the boost menu, the counter kits.
Launch
Roll out to stores
Counter codes live, staff briefed, campaign page up.
Through the campaign
Results, then scale
Orders, upsell, mix shift and database growth, monthly. Rollout terms already agreed.
What we need from you
Your tech team
An introduction to whoever manages the website and the rego enquiry.
Vehicle and fitment data
The same data your site already uses.
The store list
Which stores, and one contact each.
And where we do the heavy lifting
Assist with permit lodgement
Assist with terms & conditions
Government-approved RNG draws
Winner verification
Fraud handling
12
What we have built
Systems already in production.
Running on the SOTA platform
Motor Culture Australia
$100M+generated on platform
600,000members
~90%repeat customers
Winner, 2026 Asia Pacific Loyalty Award · Featured on 9 News and the Today Show
Emergency services
Rescue App™
An incident platform used every day for live rescue operations by the Volunteer Rescue Association.
Government
State Library of QLD
A digital archives platform in daily use at the State Library of Queensland, delivered to government security and procurement standards.
Enterprise
Property & construction
High-scale platforms in day-to-day commercial use at some of Australia's largest property and construction groups.
Applied R&D
Griffith + LG
Industry Collaborator of the Year and a world-first interactive 10K video wall, an LG international case study.
Cuan, our Chief Product Officer, is a three-times published research author with Griffith University.
“
The service from the team is impeccable, and so are the response times. They are always ready to help.
Eric DavidMarketing Manager QLD, CBRE
“
Exceptional service. The team consistently went above and beyond and ensured all deliverables were on time.
Dan McKillopDevelopment Manager, Trenert
“
Their innovative products have provided us with the latest in quality software and hardware.
John FitzgeraldOperations Manager, Billbergia
13
The road ahead
Building Yokohama's
engagement infrastructure.
01 · The campaign
Live in every store four to seven weeks from signing. Every customer captured, the mix on a dial, results inside the first campaign.
02 · Online ordering
Every other national chain already sells online. Give your customers the same, fitted at their local store, without building an ecommerce platform.
03 · Membership
The recurring layer, on the customer base the campaign builds. Revenue between purchases, not just at them.
Thomas Fu
thomasfu@sotaplatforms.com
Drew Inglis
drewinglis@sotaplatforms.com